Loyal Aura
Messaging

Reach the right member at the right moment.

Wallet push, WhatsApp, SMS and email — segmented, tracked, and triggered by what each customer actually does, all from the same workspace.

  • Push · WhatsApp · SMS · email
  • Segmented audiences
  • Behaviour-triggered

What you get

Four channels, one customer, no spreadsheet juggling.

Wallet push

Send a lock-screen notification straight to the loyalty pass — no app permission to chase and far higher visibility than email.

WhatsApp Business

Message customers on the app they already check, through the official WhatsApp Business API. (Available on the Scale plan.)

SMS

Reach any phone with a text for time-sensitive offers and reminders. (Available on the Scale plan.)

Email campaigns

Design and send campaigns to a segment, with open and click tracking per recipient, from your own sending domain.

Smart segments

Target by spend, visits, recency, birthday, tier or tag using the same audience builder you use everywhere in the platform.

Behaviour triggers

Fire a message when a customer joins, hits a milestone, goes quiet or wins a game — wired into the automation engine.

Send smarter in four steps

01

Pick an audience

Build a segment by spend, visits, recency, tier or tag.

02

Choose a channel

Push, WhatsApp, SMS or email — whatever fits the message.

03

Write once

Compose with merge tags like the member's first name and reward.

04

Track & learn

Watch opens, clicks and conversions, then refine the next send.

Frequently asked

Which channels are included?+

Wallet push and email are available across plans. WhatsApp Business and SMS for customer messaging are on the Scale plan. See pricing for the exact breakdown.

Can messages be personalised?+

Yes. Use merge tags for things like the member's first name, points balance, reward and coupon link, and target with the same segment builder used across the platform.

Can messages send automatically?+

Yes. Connect messaging to the automation engine to trigger a send on a join, a milestone, inactivity, a game win and more.

Do you track results?+

Email campaigns include open and click tracking per recipient so you can see what's working and improve the next send.

Talk to customers where they actually are.

Messaging comes built into your loyalty workspace. Start free for 30 days.